What's a "Straw Dog"?
It's that great product marketing idea floating around in your head for months - that isn't getting realized. It's the urgent request for something (maybe a product, maybe an opportunity, could be a deliverable) that has only the faintest outline.
We take straw dogs and turn them into something to help you succeed.
WHAT DO YOU NEED?
WHO ARE WE?
A Marriage of Product Marketing and Management
We mean that literally. Before founding Straw Dogs in 2002, we spent years working in high technology companies, from start-ups to global companies.
Peter McSherry's experience has been primarily Product Management, defining new products and services and coordinating teams to get products to market on time.
Eileen Stephens McSherry has a strong background in Product Marketing and Sales: competitive positioning, targeting markets and pricing and packaging.
Collaboratively, we bring our unique talents together to solve your business challenges.