What's a "Straw Dog"?

It's that great product marketing idea floating around in your head for months - that isn't getting realized.  It's the urgent request for something (maybe a product, maybe an opportunity, could be a deliverable) that has only the faintest outline.

We take straw dogs and turn them into something to help you succeed. 

WHAT DO YOU NEED?

MARKETING CONTENT

Demand for new marketing content is constant - but content messaging and format must advance the buyer's journey.  Let us help you nail down your marketing platform and build targeted, compelling content.

SALES ENABLEMENT

The best marketing strategy in the world is wasted unless sales reps and partners know how to execute.  The right tools help them identify opportunity, build a successful case against competitors, and meet your goals as well as theirs.

THE HARDER STUFF

When is the last time you validated the success of your strategies?  Pricing and packaging? Validating competitive strengths? Evaluating target markets? Refining product requirements?  Let us take your "straw dogs" and make them work for you.

WHO ARE WE?

A Marriage of Product Marketing and Management

We mean that literally.  Before founding Straw Dogs in 2002, we spent years working in high technology companies, from start-ups to global companies.

Peter McSherry's experience has been primarily Product Management, defining new products and services and coordinating teams to get products to market on time.

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Eileen Stephens McSherry has a strong background in Product Marketing and Sales: competitive positioning, targeting markets and pricing and packaging. 

Collaboratively, we bring our unique talents together to solve your business challenges.