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Service Area: Sales Tools
Nothing is more important than giving the front lines the information they need to close a sale—and ensuring proposals are accurate and profitable. Building (and updating) tools takes time.
Featured Project: Tools that Sales Will Really Use
The Challenge: Sale channels weren’t using the cumbersome slide decks produced for new offerings. Our client needed a more efficient and compelling tool for a fast-approaching launch.
Straw Dogs Solution: We created tri-fold pocket guides (and e-versions) for selling the new offering in different target buyers. Easily tucked into a jacket pocket or briefcase, the guides cover the key points Sales needs to know: qualification, pain points mapped to FABs, competitive advantages, objection handlers and pricing and packaging—the perfect follow-up to our Sales Training Slides.
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