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Service Area: New Products and Services
You can focus on team and time management in getting that new product to market—we’ll have all the customer-facing and Sales materials ready for you at launch time.
Featured Project: Go-To-Market Suite
The Challenge: With a lean Product Marketing staff focused on existing revenue generators, our client had no bandwidth left to do the go-to-market work required to introduce a major new service to the healthcare market.
Straw Dogs Solution: We helped our client nail down her positioning platform to ensure strong, consistent messaging across all customer-facing and Sales deliverables. We took it from there, creating everything she needed: web copy, sales tools and training, data sheet, and White Paper for the launch, including review cycles for cross-departmental buy-in throughout the company.
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