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Service Area: Competition
It’s tough to keep up with what’s new with known competitors or scope out the weaknesses of new ones—and craft effective positioning and objection handlers.
We have developed proven methods for capturing key information on competitors: corporate attributes, product/service features, “buzz and spin” and pricing and packaging. We turn this information into tools you can use to inform key groups in the company.
Featured Project: Sell-Against Sheets
The Challenge: Our client’s sales force was struggling to position themselves effectively against new competitors, lacking key information needed to highlight their advantages and counter new objections.
Straw Dogs Solution: We built a matrix comparing strengths and weaknesses across competitors and then generated compelling sell-against sheets so that, at-a-glance, Sales could focus on the specific advantages to pitch in any competitive scenario.
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