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Eileen McSherry, Principal
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Peter McSherry, Principal
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Where did our name come from? Eileen had always used the term “straw dog,” rather than the more gender-specific straw man, to describe business models or solutions she designed for product marketing.
When we designed our own business in 2002, it seemed appropriate to call our new venture together “Straw Dogs.” Happily, unlike a straw dog, our business has endured and grown.
For ideas on how to solve your specific Product Marketing or Product Management challenges, please contact us
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Straw Dogs gives you a unique blend of skill sets and styles
Each of us worked for many years both in Product Marketing and Product Management before founding Straw Dogs in 2002. Peter’s experience has been primarily Product Management, defining new products and services and coordinating teams to get products to market on time. Eileen’s background is strong in Product Marketing and Sales: competitive positioning, targeting markets and pricing and packaging.
You get the benefit of more than our individual experience. Collaboratively, we bring our unique talents and communication styles together to solve your business challenges.
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